• Why I launched the first Muscadet in a can

    Canned wine: the new trend

    When I read in the industry press about the boom in canned wine (+80% in the US and +150% in the UK, I said "we are going to do cans"!

    The wine industry is going greener, and cans can be almost indefinitely recycled (compared to ony 15 times for a glass bottle). According to waste professionals magazine Circular, almost 70% of cans are recycled and when it's done efficiently a beverage can can be back on the shelves in 6 to 8 weeks. Transporting and storing cans is also relatively energy efficient.

    Creating our canned wine Ocean has been an exciting project. The launch was put back slightly due to COVID, but we are now ready to present our cans to foreign buyers at Wineparis (if you can't make it we'll find a way to get them to you). We wanted to create a fresh and novel identity for the wine that will appeal to a different clientèle to our traditional range of lees-aged Muscadets and other white varietals in bottles.


     Domaine Martin and Half Full Wines launched this can called "Océan" - A dry white wineOcean: a ready-to-drink classic dry white wine

    But what about the wine in the cans? Ocean is an AOC Muscadet, but what we are marketing is just a good classic dry   white wine that is ready to drink. To make the wine accessible to all and not just Muscadet lovers, we've taken out most   of the CO2, so there's none of the characteristic spritz of a Muscadet sur-lie. Can-making technology has improved so   there is no metallic taste to the wine and conservation is great.

     Unsurprisingly, French customers can be tough to convince, but we've had positive reactions from fish counters, for  whom this is the perfect take-away wine to go with a dozen oysters. The combination of attractive packaging and an   easily portable format makes Ocean great for a chic picnic or boat trip (no cumbersome bottle to lug around with you).   Plus, as both younger and older segments look to drink more responsiblysmaller serve formats also look set to grow in   popularity.

     So what about you? Have you tried canned wine?

    How to contact us

    If you would like to get more informations about our canned wine, please get in touch with us here or via our social media:  Facebook, Instagram or LinkedIn.

  • Adoptez le bon réflexe !

                                                                                              Efficience de la canette "Océan" 25 cl : le vin décomplexé 

  • Hé, vous voulez savoir ?

    DégustationOui, parce que c'est une bonne nouvelle quand même !
    Allez, je vous le dis : nous serons à Wine Paris du 10 au 12 février 2020 ! Nous sommes vraiment très fiers et avons hâte d'y être pour faire de nouvelles belles rencontres.

    Nous exportons déjà nos Muscadet et Chardonnay dans quelques pays : le nord-est des USA, le Japon et la Belgique.
    Notre objectif est de progresser sur ces marchés export, notamment sur les autres régions des USA, et d'en ouvrir de nouveaux, comme l'Irlande ou les pays de l'Europe de l'Est.
    Nos points forts, en dehors de la qualité de nos vins bien sûr ? Notre autonomie et notre réactivité ! En effet, notre organisation et les investissements réalisés nous permettent de maitriser toutes les étapes de notre process et assurent ainsi la réussite de nos engagements vis-à-vis de nos clients. Ceci n'est certainement pas étranger à la pérennité de notre relation avec notre importateur japonais depuis 2004...

    Alors venez nous voir, nous serons ravis de vous faire déguster notre "Per son Pain" et notre Cru Monnières - Saint Fiacre "Le Rochils".
    Et pour rester informés d'ici là, retrouvez-nous sur les réseaux sociaux :Facebook signatureInstagram signatureLinkedin signature